GSM (grams per square metre) is the standard measure of paper weight. Choosing the right GSM ensures your print job looks and feels right. Here's a quick guide for common print jobs in India.

70–90 GSM: Letterheads & Invoices

Lightweight bond paper in this range is ideal for letterheads, notepads, and multipage documents. It's easy to write on, feeds well through printers, and keeps postage low. Most offices use 80–90 GSM for letterheads. At Super Printers we offer 90 GSM standard and 120 GSM premium letterheads.

100–130 GSM: Flyers & Leaflets

This range works for single-sided or double-sided flyers, handouts, and simple leaflets. It's sturdy enough to hold colour without feeling too heavy. Good for event promotions and quick campaigns.

130–170 GSM: Brochures & Catalogues

Art paper in 130–170 GSM is the sweet spot for brochures, trifolds, and catalogue pages. It takes colour beautifully, has a slight sheen (or matt), and feels substantial without being stiff. Most Chennai printers stock 130 GSM and 170 GSM for brochures.

250–350 GSM: Visiting Cards & Invitations

For visiting cards, 300 GSM is the norm. It gives a solid, professional feel and works with gloss or matt lamination. Wedding cards and premium invitations often use 300–350 GSM with options for velvet or soft-touch finishes. Heavier stocks (350–400 GSM) are used for luxury business cards with foil or spot UV.

Summary

Match GSM to use: light (70–90) for letterheads, medium (130–170) for brochures, and heavy (300+) for cards and invitations. Your printer can recommend the best option for your design and budget. In Chennai, Super Printers offers a range of GSM options for every job—ask us for a sample or quote.